Access the most recent editions of Nonwovens Industry magazing featuring timely analysis and industry-leading reporting.
Read our interactive digital magazine, complete with enhanced multimedia and user-friendly navigation.
For more than 60 years, Nonwovens Industry has been your trusted source for global coverage of the household and personal products industry.
Subscribe to receive the latest news and insights from Nonwovens Industry magazine in print or digital formats.
Promote your brand to decision-makers across the global nonwovens supply chain through targeted advertising opportunities.
View our standards for content submissions, including formatting and editorial best practices.
Learn how we protect and manage your personal data.
Review the terms governing your access to and use of the Nonwovens Industry website.
Updates on company earnings, mergers, and acquisitions.
Announcements and innovations from material and equipment suppliers.
Product launches and technology rollouts in nonwovens.
General industry news covering manufacturing, sustainability, and market trends.
Executive moves, promotions, and leadership changes.
Spotlight features on emerging or noteworthy companies.
Key patent filings and innovations in the nonwovens space.
Expert perspectives on major trends and market shifts.
Dive into in-depth reports on global industry drivers, application areas, and breakthrough technologies.
Recurring editorial columns covering regulatory updates, sustainability, and commercial strategy.
Access original articles and interviews offering unique insights into business strategy, innovation, and market direction.
Industry leaders and analysts share their views on evolving challenges and opportunities in nonwovens.
Visual roundups from events, product showcases, and industry highlights.
Insight into thermal bonding via heated air for loft and softness.
Coverage on short-fiber web formation technologies.
Deep dives into continuous filament technologies and layered structures.
Mechanically bonded web technologies for durable fabrics.
Hydroentanglement processes for high-performance nonwovens.
Paper-like nonwovens formed through slurry and fiber suspension systems.
Profiles and rankings of the world’s leading nonwovens producers and brands.
Search materials, machinery, and services across the supply chain.
Discover nonwoven-based hygiene product brands.
Explore companies behind major hygiene product lines.
Submit your company for inclusion in our directories.
Learn more about leading nonwovens companies and their capabilities.
Find definitions of key industry terms and technologies.
In-depth interviews, product demos, and event highlights.
Short-form video interviews offering quick updates and takeaways.
Comprehensive publications on specialized topics in nonwovens.
Company-driven insights, case studies, and thought leadership presented in collaboration with Nonwovens Industry.
Stay up to date with official announcements from companies in the sector.
Listings of top global industry gatherings.
On-site reporting from major exhibitions.
Virtual sessions covering key technologies, market updates, and expert discussions.
What are you searching for?
Tennis star and daughter appear in commercial for new pants style diapers
April 5, 2019
By: Karen McIntyre
Editor
Tennis star and mom Serena Williams is the new celbrity spokesperson for Procter & Gamble Pampers diapers. Williams, and her commercial starring tennis, 19-month-old daughter, Olympia, appear in a new commercial for Cruisers 350 FIT diapers, wehre she encourages other moms to embrace the wild side of their babies or toddlers with help from the new Pampers product.
“Pampers believes every child was born to be wild,” says Andre Schulten, P&G’s general manager for the Baby Care division’s North America market. “We want to help parents embrace and celebrate their curious, active babies’ wild moves without hesitation – and we couldn’t think of a more perfect parent to help us on this mission than Serena Williams.”
The 37-second spot opens with Williams asking whether anyone else is the parent of a wild child. When Olympia started moving, Williams says, life changed completely,
Williams, 37, keeps on the move herself as a baseline player who has won 23 Grand Slam singles titles in women’s tennis and 14 Grand Slam doubles titles with her sister Venus. She has won a total of 39 majors when factoring in mixed doubles. Williams was about eight weeks pregnant with Olympia when she won the Australian Open in 2017.
P&G said a recent study for Pampers indicated 65% of parents believe their child is more active than a professional athlete. About 60% have felt the need to apologize for a child doing something in public, such as climbing on something, and 84% of parents wish their children could explore the world more freely without being judged. Launched last month, PampersCruisers 360 FIT feature a comfortable all-around stretchy waistband that adapts to every wild move a baby makes – it’s just like they’re wearing “yoga pants.” These no-tape, pull-on diaper pants are already a favorite of parents of active babies around the world, and now U.S. parents can try the diaper they never even knew they needed, but will quickly discover they can’t live without. In addition to a stretchywaistband, Pampers Cruisers 360 FIT are super soft, feature air dry channles and dual leak-guard barriers and are safe for baby’ skin.They are available nationwide in sizes three to six.
Enter the destination URL
Or link to existing content
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
